The Story Behind Frida's

The food and vision behind Frida's Taqueria and Grill is inspired by the spirit of Frida Kahlo (1907-1954), a famous Mexican painter known for her intimate self-portraits, her surreal imagery, and her use of elements from Mexican folk art. After a crippling trolley accident, Frida spent most of her life bedridden and in pain. She said, "I am not sick. I am broken. But I am happy as long as I can paint."

Great Food and Great Character
By Gavin - Jun 28, 2009
Frida Kahlo was a renouned Mexican artist and social centerpoint with her husband Diego Rivera during the decades before and after WWII. Her personal life was filled with difficulty due to an accident early in her life, but she persevered despite physical challenges and the often narrow-minded social and political norms of those years. It is fitting That Jack and Josh name the new restaurant after Frida Kahlo. Dispite many challenges they have succeeded in opening, and breaking new ground in an unlikely area geographically for the market potential they have identified. The result is plain terrific! Kahlo believed in what she visualized and that's what we have at Frida's Taqueria & Grill. The boys have translated Frida's unique story and time through their modern vision creating an original celebration of styling and atmosphere by bringing together the traditional joys of great upscale Mexican food and drink that works so well with friends and family. Consider what a calamari dish with guajillo chili, pineapple and pumpkinseed sauce Feels like... the first time. Yes. That's it. Or fresh prepared & delicious guacamole prepped right at your table done up in a volcanic stone pedstal while you watch. Yes. Real volcanic stone. Then you get into the REALLY good stuff, things like "tacos", in varieties including chipolte barbeque shrimp...(eyerolling, eyeclosing, swearing under your breath good..), or grilled skirt steak with charred onions...(again...) or fried cod with slaw and shallots. What? "Cod" in a taco? Well, OK. And Tiger is a "golfer". First, forget everything you have been poisoned with "Mexican". Program erase. Frida's is that way with every menu item. The eyes open, roll, then close while you savory-process what's going on in your mouth. This is a First Time gastro, all over. You have NOT been Here. Words that went through my mind eating there last Thursday: Friendly. Lively. Colorful. Cultural. Noisy, in a Good way...because these people are all clearly having a very good time! Every item brings distinctly different Spicy & Cool & Crunchy appeal. Clearly "Mexican", without that senseless misuse of The Heat. "It's" there, but in thoughtful balance, after all, these guys Jack and Josh, are, after all, Professionals! Then, there's Hip & V Nice Staff. Great service. Cold beers with spicey limes. I said I would not ruin the menu options for you. GO see for yourself. I left KNOWING I would be back. Frida's is a cultural celebration of tradition and modern life on open display for you to enjoy, perhaps understanding exactly what has been invested to get to Here. Frida Kahlo died back in the Fifties. Her lessons of Life and Art are now passing forward from Her Times into the New Light. These days, we are lucky to be able to celebrate These Times at Frida's Taqueria & Grill, and there is no doubt Frida & Diego would whole-heartedly approve. Jack, we're very proud of you. See you soon. G